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DecaMillionaire Decoded

No fluff. No theory. Just real conversations with real business owners doing real numbers. Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.  Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.  Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.  The DecaMillionaire Decoded podcast is a Financially Simple production.

May 31, 2021

In episode 360 of Financially Simple, Justin shares his recent fishing adventure.

The last year or so has been unprecedented and extremely tough for business owners, with many having to make difficult decisions in order to keep on track with their business plans. In this episode, Justin recounts battling a Bull Shark,...


May 24, 2021

In episode 359 of Financially Simple, Justin takes a look at the Business Cycle.

To paraphrase The Byrds, to every business there is a cycle, and knowing at which stage of the cycle your business is at can help you to move on to the next stage and also avoid the bad phases. In this episode, Justin goes over each stage...


May 17, 2021

In episode 358 of Financially Simple, Justin answers a listener’s question regarding Formal and Informal Valuations.

If you are planning on selling your business, having the business accurately valued is important to determine its worth in order to get a fair offer. In this episode, Justin compares Formal and Informal...