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The Justin Goodbread Show

The Financially Simple podcast is your one-stop resource for small business owners. Gain unique insights into growing, refining, and selling businesses. You will hear ways business owners have reduced their tax liabilities, increased their income, improved office morale, saved for the retirement of their dreams, and more.
Host Justin Goodbread is a serial entrepreneur, CFP® (Certified Financial Planning professional), CEPA (Certified Exit Planning Advisor), and CVGA (Certified Value Growth Advisor) with years of experience guiding business owners from start to exit in their business.

Feb 28, 2022

In episode 400 of Financially Simple, Justin looks at how a Business Owner can map the Sales Process of their Business so that they can easily step away from it.

As a Business Owner, being able to step away from your business and have it continue to run smoothly is key to making the business sellable as the processes...

Feb 21, 2022

In episode 399 of Financially Simple, Justin goes over the different types of criteria that a Business Owner can use to define their Perfect Persona.

A "perfect" buyer persona is a business's ideal client, the type of person or company that best suits the services that that business provides and aligns to the same...

Feb 13, 2022

In episode 398 of Financially Simple, Justin concludes his review of what a Buyer will consider when looking for a business to purchase.

Potential buyers that are considering purchasing your business will look at your assets - from the location, structure, and physical assets, to the intangible as well as...

Feb 7, 2022

In episode 397 of Financially Simple, Justin expands on the business sale prices through the eyes of the Buyer, looking at the relationship side of things.

A potential buyer of your business is going to evaluate your company on a number of criteria, including the relationships that you have in place with your existing...