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DecaMillionaire Decoded

No fluff. No theory. Just real conversations with real business owners doing real numbers. Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.  Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.  Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.  The DecaMillionaire Decoded podcast is a Financially Simple production.

Mar 28, 2022

Throughout my career as a business owner and entrepreneur, I’ve had several people ask me why I put myself through this. Some naysayers have even blatantly told me that I’ll never make it. Whether you’re a seasoned business person or an aspiring entrepreneur, you’ve probably had someone tell you the same...


Mar 21, 2022

In episode 403 of Financially Simple, Justin looks at how your attitude as a business owner can determine your business’s success.

The mindset of a business owner and how they approach their dealings with their clients and suppliers will ultimately set them up for success or failure. In this episode, Justin...


Mar 15, 2022

In episode 402 of Financially Simple, Justin considers the emotional and psychological impact that selling their Business can have on the Owner.

You’ve devoted a chunk of your life to building a successful business, and now you’re ready to sell it - but are you, personally, prepared for the mental shocks to come? In...


Mar 7, 2022

In episode 401 of Financially Simple, Justin lists some of the obstacles that might impede the closing of a sale.

You’re selling your business, you’ve got an interested Buyer, so far so good - except for the other things that still need to be overcome, such as having both parties' legal counsel agree, the banks that...