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DecaMillionaire Decoded

No fluff. No theory. Just real conversations with real business owners doing real numbers. Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.  Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.  Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.  The DecaMillionaire Decoded podcast is a Financially Simple production.

Sep 26, 2024

In this episode Justin explores the theme of "From Stuck to Soaring" and provides actionable insights for business owners looking to break free from stagnation. Justin discusses the importance of simplification, strategic focus, and aligning value propositions to drive business growth. 

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Sep 19, 2024

Justin sits down with Craig West, an esteemed business owner and certified exit planning advisor from Australia. They discuss the challenges and rewards of running a business, the importance of exit planning, and the transformative power of the Value Growth Academy. Craig shares his journey from being a dissatisfied...


Sep 12, 2024

Justin delves into the critical importance of focusing on value growth for business owners. Using relatable anecdotes and practical insights, Justin explains why value growth should be the primary focus and how it can drastically affect the future of a business. He breaks down the concept of intrinsic value, the value...


Sep 5, 2024

Justin sits down with Mark Kravietz, a managing partner at Aline Wealth, to discuss the intricacies of exit planning and the importance of financial coaching for business owners. Mark shares his personal journey, and offers invaluable advice on preparing for a successful business exit. They delve into common...