May 24, 2018
You know your product and/or service, and you know your customer. Justin looks at how you as a small business owner can increase your businesses sales performance by being an expert in the field, identifying the needs of your ideal customer, and more.
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ARTICLE TRANSCRIPT: https://financiallysimple.com/how-to-get-and-close-sales-in-a-startup-business/
00:30 - How to Increase Sales in Your Business
00:51 - A lesson from Coca-Cola
05:26 - The Two Facets of Sales
06:40 - Become an expert in your market
07:43 - Rank your targets
09:10 - Showcase your differences
12:24 - Craft your message to hit your targets
14:42 - Focus on existing customers
16:11 - Know your product life cycles
18:01 - Focus and streamline the conversion process
18:48 - Improving your Sales Team's performance skills
26:25 - Conclusion
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Neither Financially Simple, LLC nor its affiliates offer tax or legal advice. Interested parties are strongly encouraged to seek advice from qualified tax and/or legal experts regarding the best options for your particular circumstances. Justin Goodbread, CEO of Heritage Investors, LLC, a Registered Investment Advisor, is an Investment Advisor Representative who offers advisory services through Heritage Investors. The information contained within the podcast is for informational purposes only and not considered investment advice. Seek help from a competent Financial Advisor.