Oct 25, 2018
In episode 102 of Financially Simple, Justin considers the merits of having a Marketing strategy for your Business.
Building a Marketing plan for your Business is complicated and can cost a fair amount to implement - is all of that effort and money worth it? Justin goes over the process of evaluating and refining your Business’s Marketing strategy so that you will reap the profits.
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BLOG TRANSCRIPTIONS: BLOG: Marketing - A Waste of Money or Essential for Growth?
00:45 - Is Marketing worth it?
01:08 - The Parable of the Hotdog Vendor
04:18 - Is it worth it?
06:20 - How do You Know if Marketing works?
07:38 - Create a Marketing Budget Based on the Goals Set Out
12:29 - Monitor and Measure
16:19 - Detail the Allocation
17:55 - Prospect Qualification
19:20 - A Major Missing Aspect in Many Marketing Plans
21:12 - Summary
Justin A. Goodbread, CFP®, CEPA,
CVGA, is a nationally recognized financial planner, business
educator, wealth manager, author, speaker, and entrepreneur. He has
20+ years of experience teaching small business owners how to
start, buy, grow, and sell businesses. He is a multi-year recipient
of the Investopedia Top 100 Advisor and 2018 Exit Planning
Institute’s Exit Planner Leader of the Year.
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The Exit Planning Institute's Leader of the Year is awarded to a nominee who is a CEPA credential holder who has made a significant impact or contribution to the exit planning profession or overall community through innovation and influence and is viewed by the Exit Planning Institute as a thought leader, risk-taker and specialist while showing characteristics of collaboration.
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