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Financially Simple - Small Business Support


The Financially Simple podcast is your one-stop resource for small business owners. Gain unique insights into growing, refining, and selling businesses. You will hear ways business owners have reduced their tax liabilities, increased their income, improved office morale, saved for the retirement of their dreams, and more.
Host Justin Goodbread is a serial entrepreneur, award-winning CFP® (Certified Financial Planning professional), CEPA® (Certified Exit Planning Advisor), and CVGA® (Certified Value Growth Advisor) with years of experience guiding business owners from start to exit in their business.

Oct 25, 2018

In episode 102 of Financially Simple, Justin considers the merits of having a Marketing strategy for your Business.

Building a Marketing plan for your Business is complicated and can cost a fair amount to implement - is all of that effort and money worth it? Justin goes over the process of evaluating and refining your Business’s Marketing strategy so that you will reap the profits.

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BLOG TRANSCRIPTIONS: https://financiallysimple.com/marketing-a-waste-of-money-or-essential-for-growth/

 

TIME INDEX:

00:45 - Is Marketing worth it?

01:08 - The Parable of the Hotdog Vendor

04:18 - Is it worth it?

06:20 - How do You Know if Marketing works?

07:38 - Create a Marketing Budget based on the Goals set out

12:29 - Monitor and Measure

16:19 - Detail the Allocation

17:55 - Prospect Qualification

19:20 - A Major Missing Aspect in many Marketing Plans

21:12 - Summary

 

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DISCLAIMER:

Neither Financially Simple, LLC nor its affiliates offer tax or legal advice. Interested parties are strongly encouraged to seek advice from qualified tax and/or legal experts regarding the best options for your particular circumstances. Justin Goodbread, CEO of Heritage Investors, LLC, a Registered Investment Advisor, is an Investment Advisor Representative who offers advisory services through Heritage Investors. The information contained within the podcast is for informational purposes only and not considered investment advice. Seek help from a competent Financial Advisor.