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Financially Simple Bizcast

The Financially Simple podcast is your one-stop resource for small business owners. Gain unique insights into growing, refining, and selling businesses. You will hear ways business owners have reduced their tax liabilities, increased their income, improved office morale, saved for the retirement of their dreams, and more.
Host Justin Goodbread is a serial entrepreneur, CFP® (Certified Financial Planning professional), CEPA (Certified Exit Planning Advisor), and CVGA (Certified Value Growth Advisor) with years of experience guiding business owners from start to exit in their business.

Sep 26, 2022

Every day when I turn on the news I see the word “inflation” and never in my life have I seen this word so much. Just the other day, my wife and I went to our local grocery store and purchased bacon, but the cost has been getting increasingly expensive. It’s not just food—we’ve seen inflation impact power bills and gasoline. Every time we turn around, it seems like inflation is rearing its ugly head. It’s a nemesis: an enemy to wealth creation 

As business owners, we’re not just facing inflation at home. It’s not just impacting our checkbooks, but our daily business operations too. As we question how we can deal with inflation, we must also consider how we can increase our profits during these times.

In this episode, I discuss inflation and how your business can maintain or increase profit margins during inflationary times. I outline some actions to take to mitigate the effects of inflation on your business. I share some inflationary trends and insights from the Harvard Business Review and describe how one company broke down silos and saved $300 million on annual expenses by appointing and empowering a spending czar. I also discuss how technology and automation can help save money and make processes more efficient and underscore the importance of remaining vigilant during inflation.


“Inflation is here and, as business owners, it’s imperative that we focus. To weather this particular storm and survive its attacks is going to require vigilance.” - Justin Goodbread


This week on the Financially Simple Experience:

  • Annual inflation rates in 2022
  • How inflation changes the nature of business
  • The pros and cons of adjusting the pricing of your products or services
  • The ‘five by five principle’ and controlling your spending during inflationary times
  • Differentiating strategic and non-strategic expenses
  • The power of accurate accounting and inventory controls
  • Using the efficiency of technology
  • Prioritizing high-profit margin products during inflation
  • The economic cycle


Our Favorite Quotes:

  • “Inflation drastically changes the nature of our business, and loss of profit and decrease in margins impact us directly.” - Justin Goodbread
  • “You must be vigilant and agile. Every day you have to keep a finger at the pulse of your businesses. If you don’t, you may not be able to move fast enough to keep your margins in place.” - Justin Goodbread
  • “There are things we don’t have to spend money on in our business, and when we're in inflationary times, we want to be protective of our resources.” - Justin Goodbread


About The Financially Simple Podcast
If you are looking for a podcast that speaks directly to the challenges and puzzles of running a business, you’ve come to the right place. The Financially Simple podcast was built for you. With over 400 episodes and counting, our host Justin Goodbread covers a broad range of topics, from starting a small business, to prepping it for sale, to growing your personal wealth. Justin’s combination of analytical skills, tough love, and a healthy dose of experience delivers practical ideas that will benefit business builders at every stage of their business journey. 

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Financially Simple is a division of WealthSource Partners, LLC (“WSP”), which offers investment advisory and financial planning services. All investing involves risk of loss, including the possible loss of principal. Past performance does not guarantee future results and nothing in this podcast should be construed as a guarantee of any specific outcome or profit. All market indices discussed are unmanaged, do not incur management fees, costs and expenses, and cannot be invested into directly. Business planning services offered by WealthSource Business Advisors, LLC (“WBA”).


This podcast is distributed for informational purposes only. The content of this podcast represents the views and opinions of Justin Goodbread and/or the podcast’s guests and do not necessarily represent the views and/or opinions of WBA, WSP or their affiliates or representatives. Statements made in this podcast are subject to change without notice. Neither WBA, WSP or their representatives, the podcast’s hosts or its guests have an obligation to provide revised statements in the event of changed circumstances. Statements made in the podcast are not to be construed as legal or accounting advice or as personalized advice of any nature. Listeners should conduct their own review of any statements made or strategies discussed and exercise judgment or consult with their own professional advisor to see how the information contained in this podcast may apply to their own circumstances.