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Financially Simple Bizcast

The Financially Simple podcast is your one-stop resource for small business owners. Gain unique insights into growing, refining, and selling businesses. You will hear ways business owners have reduced their tax liabilities, increased their income, improved office morale, saved for the retirement of their dreams, and more.
Host Justin Goodbread is a serial entrepreneur, CFP® (Certified Financial Planning professional), CEPA (Certified Exit Planning Advisor), and CVGA (Certified Value Growth Advisor) with years of experience guiding business owners from start to exit in their business.

Oct 31, 2022

Business owners and leaders always set visions not only for their companies, but for products and services as well. The thing is, life happens, and not everything turns out exactly as we plan. While we leaders and managers can push through change, disruptions, or obstacles, it’s not necessarily the same for teams and employees—and we’re inclined to go so fast that we don’t think about how the people around us perceive change and disruption.


In these circumstances, it’s easy for employees to become critical. That’s something we always want to avoid; when we’re driving change or adapting to disruptions like a pandemic, we need to get employee buy-in to have advocates for the success of the organization.


In this episode, I outline how you can build employee buy-in, especially during times of change and disruption. I define employee buy-in and differentiate it from employees’ adoption of your company’s mission. I explain why adoption—of company values or product and service vision—will quickly fall apart without employee buy-in. I also highlight how empathy and transparency create trust and buy-in and underscore how turning employees into advocates affects company success.


“Employee buy-in means the team has caught the vision and trusts you as the leader; they believe in what you’re trying to accomplish and are willing to climb mountains not for you, but with you.” - Justin Goodbread


This week on the Financially Simple Experience:


  • Acknowledging the difference between adoption and buy-in
  • How employee buy-in impacts the success of operational changes in a company
  • Building employee buy-in by cultivating honesty and empathy
  • Explaining the ‘why’ before the ‘how’ and the importance of communicating change
  • Gaining buy-in through incentivizing success
  • The power of transparency and tracking


Resources Mentioned:



Our Favorite Quotes:


  • “Adoption without buy-in means your team is simply following orders, and we may not be able to receive the best from them.” - Justin Goodbread
  • “Before you can get buy-in, you need to articulate what you’re trying to accomplish in such a way that employees can connect. Then, you can bring them to a point where they feel essential and valued.” - Justin Goodbread
  • “Every single employee has something rocking their worlds, and we need to be empathetic to that. It’s not all about work.” - Justin Goodbread


About The Financially Simple Podcast

If you are looking for a podcast that speaks directly to the challenges and puzzles of running a business, you’ve come to the right place. The Financially Simple podcast was built for you. With over 400 episodes and counting, our host Justin Goodbread covers a broad range of topics, from starting a small business, to prepping it for sale, to growing your personal wealth. Justin’s combination of analytical skills, tough love, and a healthy dose of experience delivers practical ideas that will benefit business builders at every stage of their business journey. 

If you have questions, or comments for Justin, submit those at:

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Financially Simple is a division of WealthSource Partners, LLC (“WSP”), which offers investment advisory and financial planning services. All investing involves risk of loss, including the possible loss of principal. Past performance does not guarantee future results and nothing in this podcast should be construed as a guarantee of any specific outcome or profit. All market indices discussed are unmanaged, do not incur management fees, costs and expenses, and cannot be invested into directly. Business planning services offered by WealthSource Business Advisors, LLC (“WBA”).


This podcast is distributed for informational purposes only. The content of this podcast represents the views and opinions of Justin Goodbread and/or the podcast’s guests and do not necessarily represent the views and/or opinions of WBA, WSP or their affiliates or representatives. Statements made in this podcast are subject to change without notice. Neither WBA, WSP or their representatives, the podcast’s hosts or its guests have an obligation to provide revised statements in the event of changed circumstances. Statements made in the podcast are not to be construed as legal or accounting advice or as personalized advice of any nature. Listeners should conduct their own review of any statements made or strategies discussed and exercise judgment or consult with their own professional advisor to see how the information contained in this podcast may apply to their own circumstances.