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Financially Simple Bizcast

The Financially Simple podcast is your one-stop resource for small business owners. Gain unique insights into growing, refining, and selling businesses. You will hear ways business owners have reduced their tax liabilities, increased their income, improved office morale, saved for the retirement of their dreams, and more.
Host Justin Goodbread is a serial entrepreneur, award-winning CFP® (Certified Financial Planning professional), CEPA® (Certified Exit Planning Advisor), and CVGA® (Certified Value Growth Advisor) with years of experience guiding business owners from start to exit in their business.

Nov 8, 2021

In episode 384 of Financially Simple, Justin talks to James Pugh of Pivot Capital about creating capital for your business’s growth.

Whether transitioning or planning the next step of growing your business, having the financing in place to support the move is vital. In this episode, Justin and James look go over the role of investment bankers in increasing the value of your business to building your capital stack, and reducing risk.

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00:42 - Investment Banking and Business Transition, with James Pugh

03:13 - Who Do Investment Bankers Work With

06:08 - Investment Bankers as Facilitators

07:00 - The Current Market

08:16 - Risk Mitigation and Increasing Value

09:11 - Low Hanging Fruit

10:31 - Effects of COVID

12:22 - Small Market vs. Middle Market

13:01 - Tips to Increase Value

14:45 - What Should Business Owners Ask

16:07 - What is a Capital Stack

16:53 - How to Build Your Capital Stack

19:52 - Recommended Reading

21:21 - The Right Team Members

22:54 - A Nugget of Wisdom

24:36 - Summary




Work with Our Team

James Pugh, LinkedIn

Pivot Capital

The Handbook of Financing Growth, by Kenneth H. Marks

Financially Simple on YouTube

Advance Child Tax Credit Payments in 2021

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Host Justin Goodbread, Certified Financial Planner, Certified Exit Planning Advisor, Certified Value Growth Advisor. He is a serial entrepreneur, author, speaker, educator, Investopedia Top 100 advisor, and business strategist with over 20 years of experience. Justin owns Heritage Investors LLC, a registered investment adviser with the State of Tennessee. Heritage Investors only transacts business in states where it is properly registered or is excluded or exempted from registration requirements. To learn more about our credentials and awards, please visit This material is for general information only and is not intended to provide specific advice or recommendations for individuals. To determine what is appropriate for you, please consult a qualified professional. The Financially Simple podcast provides information, guidance, and support to Small Businesses in the United States.