Oct 30, 2023
In the early stages of your Registered Investment Adviser (RIA) firm, it made sense to work with anyone who could fog a mirror. But as your firm grows, many of the clients that you served in the beginning may not offer your business the same value they once did. As a result, these clients can chip away at your firm’s efficiencies, preventing you from gaining ground on your journey toward the eight-figure exit.
In this episode, I discuss the power of saying, “No” to clients who are the wrong fit for your RIA. This tiny word is one that, as business owners, we don’t often like to say. However, embracing the power of no could increase your bandwidth, enabling you to say yes to the clients who can truly help drive you to the exit of your dreams.
This week on The Financially Simple Podcast:
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(00:42) The eight-figure exit requires the correct client base
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(03:27) Business constraints
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(05:56) The Pareto Principle and Dunbar’s Number
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(09:50) Learning the power of “No”
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(12:47) Reasons we “outgrow” particular clients
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(15:14) RIAs don’t scale the way other businesses do
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(17:30) Disqualifying bad fits
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(25:23) Segment your book of business
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(31:25) A question to consider
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(36:31) C-listers typically refer C-listers
Our Favorite Quotes:
“The eight-figure exit requires the correct and the right client
base.” - Justin Goodbread
“The more often it is that you say, ‘No’ to the
wrong clients, it will ever shine a light on those clients that you
want to say, ‘Yes’ to.” - Justin Goodbread
About The Financially Simple Podcast
If you are looking for a podcast that speaks directly to the
challenges and puzzles of running a business, you’ve come to the
right place. The Financially Simple podcast was built for you. With
over 400 episodes and counting, our host Justin Goodbread covers a
broad range of topics, from starting a small business to prepping
it for sale, to growing your personal wealth. Justin’s combination
of analytical skills, tough love, and a healthy dose of experience
delivers practical ideas that will benefit business builders at
every stage of their business journey.
If you have questions, or comments for Justin, submit those at:
https://financiallysimple.com/ask-justin/
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Financially Simple is a division of WealthSource Partners, LLC (“WSP”), which offers investment advisory and financial planning services. All investing involves risk of loss, including the possible loss of principal. Past performance does not guarantee future results and nothing in this podcast should be construed as a guarantee of any specific outcome or profit. All market indices discussed are unmanaged, do not incur management fees, costs and expenses, and cannot be invested into directly. Business planning services offered by WealthSource Business Advisors, LLC (“WBA”).
This podcast is distributed for informational purposes only. The content of this podcast represents the views and opinions of Justin Goodbread and/or the podcast’s guests and do not necessarily represent the views and/or opinions of WBA, WSP or their affiliates or representatives. Statements made in this podcast are subject to change without notice. Neither WBA, WSP or their representatives, the podcast’s hosts or its guests have an obligation to provide revised statements in the event of changed circumstances. Statements made in the podcast are not to be construed as legal or accounting advice or as personalized advice of any nature. Listeners should conduct their own review of any statements made or strategies discussed and exercise judgment or consult with their own professional advisor to see how the information contained in this podcast may apply to their own circumstances.