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The Justin Goodbread Show

The Financially Simple podcast is your one-stop resource for small business owners. Gain unique insights into growing, refining, and selling businesses. You will hear ways business owners have reduced their tax liabilities, increased their income, improved office morale, saved for the retirement of their dreams, and more.
Host Justin Goodbread is a serial entrepreneur, CFP® (Certified Financial Planning professional), CEPA (Certified Exit Planning Advisor), and CVGA (Certified Value Growth Advisor) with years of experience guiding business owners from start to exit in their business.

Jun 28, 2018

In episode 68 of Financially Simple's Growing a Business series, Justin goes over the principles that will determine the value of your business to potential buyers.

When starting and even running a business, it’s important to keep the end goal in sight - selling the business for maximum value. Justin looks at the six...


Jun 25, 2018

In this episode of Financially Simple's Growing Your Business series, Justin takes a look at the relationship between the cost of capital and risk.

There are various knock-on effects from investing in your own business, that might have unforeseen costs and affect the value of your business. Justin goes over the ins and...


Jun 21, 2018

In episode #66 of Financially Simple's podcast, Justin examines how the value and profitability of a business are related by separate concepts.

A business can be profitable in the market. But when it comes to its value when the owner wants to sell that business, it can turn out to be worth less than what the...


Jun 18, 2018

In episode 65 of Financially Simple's Growing a Business series, Justin looks at maintaining objectivity in your business to maintain its growth.

A lack of objectivity can lead to complacency, and that can lead to stagnation and limited growth. Justin considers what maintaining objectivity means as a business owner, why...


Jun 14, 2018

Your business is alive and humming along. You now need to be focusing on growth. Certified Value Growth Advisor Justin Goodbread considers some of the business professionals he has had experience with on his own business journey and compares the goal of growth for profit vs. growth for value.

Don’t forget to...