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DecaMillionaire Decoded

No fluff. No theory. Just real conversations with real business owners doing real numbers. Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.  Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.  Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.  The DecaMillionaire Decoded podcast is a Financially Simple production.

Jul 30, 2018

In episode 77 of Financially Simple, Justin outlines the strategic planning process.

Drawing up a strategic business plan can be a daunting task for many business owners - where to start, who to involve, and how to proceed. Justin explains his process, VMOSTA, and explains each step, as well as the who, when, and...


Jul 26, 2018

In episode 76 of Financially Simple, Justin introduces Business Planning 101.

As Benjamin Franklin once said, “Failing to plan, is planning to fail”. In this episode of Business Planning 101, Justin looks at the planning habits of most business owners and goes over the core fundamentals of having a business plan and...


Jul 23, 2018

In episode 75 of Financially Simple, Justin looks at the Dupont Formula and how it can be improved upon.

The Dupont Formula is a Return On Equity strategy, first applied in the early 1920’s. Justin examines this well established method, and updates it for the modern business world.

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Jul 19, 2018

In episode 74 of Financially Simple, Justin gives an overview of the eight key areas of business and the respective personality types of each.

When it comes to running a business there are eight identifiable areas of expertise, and with that comes different skillsets and suitable personality types for each area. Justin...


Jul 16, 2018

In episode 73 of Financially Simple, Justin looks at the key concepts of Value Growth.

There are various terms used in business that might be unfamiliar or confusing, and knowing the correct definitions of such terms is important for many reasons - not least, knowing the valuation of your business. Justin goes over some...