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DecaMillionaire Decoded

No fluff. No theory. Just real conversations with real business owners doing real numbers. Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.  Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.  Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.  The DecaMillionaire Decoded podcast is a Financially Simple production.

Sep 29, 2025

Justin Goodbread shares insightful strategies on how to prioritize relationships intentionally, even during the busiest seasons of life. Discover how true friendships can help you remember your identity beyond your professional achievements, accelerate your growth, and bring joy into your life. Tune in to learn how...


Sep 25, 2025

In this mash-up episode, Justin shares his insights on the mindset shifts necessary for real growth, wealth, and freedom in business. He recounts his own experiences, from starting a landscaping business at 15 to becoming a best-selling author and speaker. Tune in for practical strategies, the importance of belief, and...


Sep 22, 2025

In this episode, we uncover the vital decision that can transform your business and lead you to DecaMillionaire status. Join Justin as he shares the powerful story of LEGO's turnaround, illustrating how simplifying your business model can lead to extraordinary growth. Discover the importance of focusing on your core...


Sep 18, 2025

In this episode, we explore the transformative journey of Hugh Massie, founder of DNA Behavior, as he shares insights on the intersection of finance, behavior, and entrepreneurship. Discover how understanding human behavior can unlock financial success and help business owners break through barriers to scale their...


Sep 15, 2025

Discover how meaningful connections can propel you towards real growth, wealth, and freedom. Justin shares valuable insights on the guardrails of friendship, emphasizing the importance of challenging comfort zones, handling conflict, and celebrating each other’s successes. Join us as we decode the path to building...