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Financially Simple Bizcast


The Financially Simple podcast is your one-stop resource for small business owners. Gain unique insights into growing, refining, and selling businesses. You will hear ways business owners have reduced their tax liabilities, increased their income, improved office morale, saved for the retirement of their dreams, and more.
Host Justin Goodbread is a serial entrepreneur, award-winning CFP® (Certified Financial Planning professional), CEPA® (Certified Exit Planning Advisor), and CVGA® (Certified Value Growth Advisor) with years of experience guiding business owners from start to exit in their business.

Sep 20, 2021

In episode 377 of Financially Simple, Justin goes over the basics of Marketing for Business Owners.

Having a business that provides a service or product is one thing, finding the people that the service or product is intended for and telling them all about it so that they’ll buy the service or product is another. In this episode, Justin explains the five key aspects of marketing and their importance.

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TIME INDEX:

00:42 - 5 Elements of Marketing

06:05 - Create a Strategy

08:12 - ROI

09:22 - Rate of Success

11:12 - Your Target Audience

14:14 - Engagement

15:40 - Conversion

19:14 - Analyze and Refine

19:50 - Summary

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BIO:

Host Justin Goodbread, Certified Financial Planner, Certified Exit Planning Advisor, Certified Value Growth Advisor. He is a serial entrepreneur, author, speaker, educator, Investopedia Top 100 advisor, and business strategist with over 20 years of experience. Justin owns Heritage Investors LLC, a registered investment adviser with the State of Tennessee. Heritage Investors only transacts business in states where it is properly registered or is excluded or exempted from registration requirements. To learn more about our credentials and awards, please visit https://heritageinvestor.com/awards-certifications/. This material is for general information only and is not intended to provide specific advice or recommendations for individuals. To determine what is appropriate for you, please consult a qualified professional. The Financially Simple podcast provides information, guidance, and support to Small Businesses in the United States.