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The Financially Simple podcast is your one-stop resource for small business owners. Gain unique insights into growing, refining, and selling businesses. You will hear ways business owners have reduced their tax liabilities, increased their income, improved office morale, saved for the retirement of their dreams, and more.
Host Justin Goodbread is a serial entrepreneur, award-winning CFP® (Certified Financial Planning professional), CEPA® (Certified Exit Planning Advisor), and CVGA® (Certified Value Growth Advisor) with years of experience guiding business owners from start to exit in their business.

Apr 24, 2020

In episode 259 of Financially Simple, Justin and David Kent of Heritage Investors go over the strategic planning process.

As small business owners start to plan their turnaround strategies, it is important to remind ourselves of the steps needed. Justin and David go over the strategic planning process, breaking it down in this review.

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01:36 - Ask Justin feat. David Kent: The Strategic Planning Process

02:38 - What is Strategic Planning

05:26 - Core Values

09:03 - Vision and Mission

10:50 - SWOT Analysis

15:11 - Three Key Objectives

18:31 - Prioritise Objectives

20:36 - Implement the Strategies

22:50 - Wrap Up




Using the SWOT Analysis to Increase the Value of Your Business

Strategic Planning Checklist

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Financially Simple podcasts are recorded on a Blue Yeti Microphone & Samsung Notebook 9.

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David Kent




Host Justin Goodbread, Certified Financial Planner, Certified Exit Planning Advisor, Certified Value Growth Advisor. He is a serial entrepreneur, author, speaker, educator, Investopedia Top 100 advisor, and business strategist with over 20 years of experience. Justin owns Heritage Investors LLC, a registered investment adviser with the State of Tennessee. Heritage Investors only transacts business in states where it is properly registered or is excluded or exempted from registration requirements. This material is for general information only and is not intended to provide specific advice or recommendations for individuals. To determine what is appropriate for you, please consult a qualified professional. The Financially Simple podcast provides information, guidance, and support to Small Businesses in the United States.