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The Financially Simple podcast is your one-stop resource for small business owners. Gain unique insights into growing, refining, and selling businesses. You will hear ways business owners have reduced their tax liabilities, increased their income, improved office morale, saved for the retirement of their dreams, and more.
Host Justin Goodbread is a serial entrepreneur, award-winning CFP® (Certified Financial Planning professional), CEPA® (Certified Exit Planning Advisor), and CVGA® (Certified Value Growth Advisor) with years of experience guiding business owners from start to exit in their business.

Mar 24, 2020

In episode 242 of Financially Simple, Justin and John Riley of Dental Revolution discuss marketing strategies Small Business Owners, specifically dental practices can take to weather the COVID-19 pandemic.

The COVID-19 outbreak is affecting normal day-to-day life, and businesses both big and small, as measures are taken to reduce it’s spread. Justin and John look at ways to maintain a marketing presence throughout this time in order to be in a position to recover quickly when things get better.

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02:31 - Ask Justin featuring John Riley: How to Weather the Storm With the Right Marketing Strategy

04:43 - Why Does Marketing Have Such a Bad Rap With Business Owners

06:10 - Simply Put, What is a Marketing Plan

09:08 - The Four Quadrants

11:14 - What is the Best Method of Marketing

12:22 - How Much to Budget

14:37 - How Long Before Getting an ROI

17:02 - COVID-19 & Marketing

21:33 - Being a Change Agent

23:48 - One Piece of Advice

25:38 - Wrap Up




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Financially Simple podcasts are recorded on a Blue Yeti Microphone & Samsung Notebook 9.

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John Riley, Dental Revolution




Host Justin Goodbread, Certified Financial Planner, Certified Exit Planning Advisor, Certified Value Growth Advisor. He is a serial entrepreneur, author, speaker, educator, Investopedia Top 100 advisor, and business strategist with over 20 years of experience. Justin owns Heritage Investors LLC, a registered investment adviser with the State of Tennessee. Heritage Investors only transacts business in states where it is properly registered or is excluded or exempted from registration requirements. This material is for general information only and is not intended to provide specific advice or recommendations for individuals. To determine what is appropriate for you, please consult a qualified professional. The Financially Simple podcast provides information, guidance, and support to Small Businesses in the United States.