Mar 24, 2020
In episode 242 of Financially Simple, Justin and John Riley of Dental Revolution discuss marketing strategies Small Business Owners, specifically dental practices can take to weather the COVID-19 pandemic.
The COVID-19 outbreak is affecting normal day-to-day life, and businesses both big and small, as measures are taken to reduce it’s spread. Justin and John look at ways to maintain a marketing presence throughout this time in order to be in a position to recover quickly when things get better.
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02:31 - Ask Justin featuring John Riley: How to Weather the Storm With the Right Marketing Strategy
04:43 - Why Does Marketing Have Such a Bad Rap With Business Owners?
06:10 - Simply Put, What is a Marketing Plan?
09:08 - The Four Quadrants
11:14 - What is the Best Method of Marketing?
12:22 - How Much to Budget
14:37 - How Long Before Getting an ROI
17:02 - COVID-19 & Marketing
21:33 - Being a Change Agent
23:48 - One Piece of Advice
25:38 - Wrap Up
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Justin A. Goodbread, CFP®, CEPA,
CVGA, is a nationally recognized financial planner, business
educator, wealth manager, author, speaker, and entrepreneur. He has
20+ years of experience teaching small business owners how to
start, buy, grow, and sell businesses. He is a multi-year recipient
of the Investopedia Top 100 Advisor and 2018 Exit Planning
Institute’s Exit Planner Leader of the Year.
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The Exit Planning Institute's Leader of the Year is awarded to a nominee who is a CEPA credential holder who has made a significant impact or contribution to the exit planning profession or overall community through innovation and influence and is viewed by the Exit Planning Institute as a thought leader, risk-taker and specialist while showing characteristics of collaboration.
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