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Financially Simple Bizcast

The Financially Simple podcast is your one-stop resource for small business owners. Gain unique insights into growing, refining, and selling businesses. You will hear ways business owners have reduced their tax liabilities, increased their income, improved office morale, saved for the retirement of their dreams, and more.
Host Justin Goodbread is a serial entrepreneur, award-winning CFP® (Certified Financial Planning professional), CEPA® (Certified Exit Planning Advisor), and CVGA® (Certified Value Growth Advisor) with years of experience guiding business owners from start to exit in their business.

Jan 26, 2018

In episode 12 of Financially Simple, Justin talks about having the systems in place to track a small business's performance and success.

There are two main factors that looked at when it comes to selling a Business - the Financials, and Performance. Justin looks at each of these factors, breaking them down into their fundamentals, and how Business Owners can start keeping track of them to ensure the Business’s success and sale.

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TRANSCRIPTClear Financial Reports Entice Business Buyers – Post #12



00:44 - Which Way did He go?

02:33 - Which Way are You Headed?

03:20 - Factors that drive a Business Sale

05:12 - Putting Systems in Place

08:29 - Financials

09:08 - What is a Balance Sheet?

10:05 - Why does a Balance Sheet matter?

13:57 - Operating Statements

15:20 - Net Profit Margin Ratio

16:45 - Return on Investment Ratio

18:29 - Inventory Value Ratio

20:31 - Benefits of Ratio Analysis

21:14 - Key Performance Indicators

24:07 - How to find KPIs

27:37 -Reap the Rewards

For more in-depth reading about this podcast series, pick up a copy of Justin's new book: The Ultimate Sale



Financially Simple –



Neither Financially Simple, LLC nor its affiliates offer tax or legal advice. Interested parties are strongly encouraged to seek advice from qualified tax and/or legal experts regarding the best options for your particular circumstances. Justin Goodbread, CEO of Heritage Investors, LLC, a Registered Investment Advisor, is an Investment Advisor Representative who offers advisory services through Heritage Investors. The information contained within the podcast is for informational purposes only and not considered investment advice. Seek help from a competent Financial Advisor.