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Financially Simple Bizcast

The Financially Simple podcast is your one-stop resource for small business owners. Gain unique insights into growing, refining, and selling businesses. You will hear ways business owners have reduced their tax liabilities, increased their income, improved office morale, saved for the retirement of their dreams, and more.
Host Justin Goodbread is a serial entrepreneur, award-winning CFP® (Certified Financial Planning professional), CEPA® (Certified Exit Planning Advisor), and CVGA® (Certified Value Growth Advisor) with years of experience guiding business owners from start to exit in their business.

Jun 28, 2018

In episode 68 of Financially Simple's Growing a Business series, Justin goes over the principles that will determine the value of your business to potential buyers.

When starting and even running a business, it’s important to keep the end goal in sight - selling the business for maximum value. Justin looks at the six principles that will affect how valuable your business is and ultimately what they are willing to pay you for it.

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00:34 - 6 Principles which make a Business more valuable to the Potential Buyer

05:41 - What would someone analyze before investing money to purchase your business?

06:37 - Profitability

09:53 - Repeatability

13:45 - Predictability

18:20 - Sustainability

21:13 - Credibility

21:55 - Transferability

23:43 - Summary



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Neither Financially Simple, LLC nor its affiliates offer tax or legal advice. Interested parties are strongly encouraged to seek advice from qualified tax and/or legal experts regarding the best options for your particular circumstances. Justin Goodbread, CEO of Heritage Investors, LLC, a Registered Investment Advisor, is an Investment Advisor Representative who offers advisory services through Heritage Investors. The information contained within the podcast is for informational purposes only and not considered investment advice. Seek help from a competent Financial Advisor.