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Financially Simple Bizcast

The Financially Simple podcast is your one-stop resource for small business owners. Gain unique insights into growing, refining, and selling businesses. You will hear ways business owners have reduced their tax liabilities, increased their income, improved office morale, saved for the retirement of their dreams, and more.
Host Justin Goodbread is a serial entrepreneur, award-winning CFP® (Certified Financial Planning professional), CEPA® (Certified Exit Planning Advisor), and CVGA® (Certified Value Growth Advisor) with years of experience guiding business owners from start to exit in their business.

Jul 30, 2018

In episode 77 of Financially Simple, Justin outlines the strategic planning process.

Drawing up a strategic business plan can be a daunting task for many business owners - where to start, who to involve, and how to proceed. Justin explains his process, VMOSTA, and explains each step, as well as the who, when and where.

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BLOG TRANSCRIPTION: The Strategic Planning Process Steps



00:34 - The Strategic Planning Outline: Longterm Planning for Increased Business Value

01:51 - The Vision: Test & Execution

03:09 - Different types of Planning

03:31 - Strategic Planning

05:39 - The Strategic Planning Process

07:02 - VMOSTA

07:28 - Vision & Mission

08:41 - Values & SWOT

09:32 - Objectives & Strategies

10:22 - Tactics

10:37 - Actions

11:40 - The Who

16:29 - The When

19:08 - The Where

20:12 - Summary



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Neither Financially Simple, LLC nor its affiliates offer tax or legal advice. Interested parties are strongly encouraged to seek advice from qualified tax and/or legal experts regarding the best options for your particular circumstances. Justin Goodbread, CEO of Heritage Investors, LLC, a Registered Investment Advisor, is an Investment Advisor Representative who offers advisory services through Heritage Investors. The information contained within the podcast is for informational purposes only and not considered investment advice. Seek help from a competent Financial Advisor.