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Financially Simple Bizcast

The Financially Simple podcast is your one-stop resource for small business owners. Gain unique insights into growing, refining, and selling businesses. You will hear ways business owners have reduced their tax liabilities, increased their income, improved office morale, saved for the retirement of their dreams, and more.
Host Justin Goodbread is a serial entrepreneur, award-winning CFP® (Certified Financial Planning professional), CEPA® (Certified Exit Planning Advisor), and CVGA® (Certified Value Growth Advisor) with years of experience guiding business owners from start to exit in their business.

May 18, 2020

In episode 264 of Financially Simple, Justin and David Kent of Heritage Investors go over using a SWOT Analysis to assess a business.

As the pandemic fades away small business owners are making time to re-evaluate their business plan and strategy. Justin and David discuss how to do a SWOT Analysis and use the results to make changes based on a business’s strengths and weaknesses.

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01:30 - How To Do A SWOT Analysis

02:42 - What is a SWOT Analysis

05:11 - Strengths

08:10 - Opportunities

11:23 - Weaknesses

13:12 - Threats

15:57 - How to Use This Information

16:57 - Summary

18:22 - Wrap Up




How to Do A SWOT Assessment

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Financially Simple - SWOT Analysis Worksheet

David Kent - Heritage Business Advisors




Host Justin Goodbread, Certified Financial Planner, Certified Exit Planning Advisor, Certified Value Growth Advisor. He is a serial entrepreneur, author, speaker, educator, Investopedia Top 100 advisor, and business strategist with over 20 years of experience. Justin owns Heritage Investors LLC, a registered investment adviser with the State of Tennessee. Heritage Investors only transacts business in states where it is properly registered or is excluded or exempted from registration requirements. To learn more about our credentials and awards, please visit This material is for general information only and is not intended to provide specific advice or recommendations for individuals. To determine what is appropriate for you, please consult a qualified professional. The Financially Simple podcast provides information, guidance, and support to Small Businesses in the United States.