May 18, 2020
In episode 264 of Financially Simple, Justin and David Kent of Heritage Investors go over using a SWOT Analysis to assess a business.
As the pandemic fades away small business owners are making time to re-evaluate their business plan and strategy. Justin and David discuss how to do a SWOT Analysis and use the results to make changes based on a business’s strengths and weaknesses.
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01:30 - How To Do A SWOT Analysis
02:42 - What is a SWOT Analysis
05:11 - Strengths
08:10 - Opportunities
11:23 - Weaknesses
13:12 - Threats
15:57 - How to Use This Information
16:57 - Summary
18:22 - Wrap Up
David Kent - Heritage Business Advisors
Host Justin Goodbread, Certified Financial Planner, Certified Exit Planning Advisor, Certified Value Growth Advisor. He is a serial entrepreneur, author, speaker, educator, Investopedia Top 100 advisor, and business strategist with over 20 years of experience. Justin owns Heritage Investors LLC, a registered investment adviser with the State of Tennessee. Heritage Investors only transacts business in states where it is properly registered or is excluded or exempted from registration requirements. To learn more about our credentials and awards, please visit https://heritageinvestor.com/awards-certifications/. This material is for general information only and is not intended to provide specific advice or recommendations for individuals. To determine what is appropriate for you, please consult a qualified professional. The Financially Simple podcast provides information, guidance, and support to Small Businesses in the United States.