May 18, 2020
In episode 264 of Financially Simple, Justin is joined by David Kent to go over using a SWOT Analysis to assess your business.
As the pandemic fades away small business owners are making time to re-evaluate their business plans and strategies. Justin and David discuss how to conduct a SWOT Analysis and use the results to make changes based on your business’s strengths and weaknesses.
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01:30 - How To Do A SWOT Analysis
02:42 - What is a SWOT Analysis?
05:11 - Strengths
08:10 - Opportunities
11:23 - Weaknesses
13:12 - Threats
15:57 - How to Use This Information
16:57 - Summary
18:22 - Wrap Up
Justin A. Goodbread, CFP®, CEPA,
CVGA, is a nationally recognized financial planner, business
educator, wealth manager, author, speaker, and entrepreneur. He has
20+ years of experience teaching small business owners how to
start, buy, grow, and sell businesses. He is a multi-year recipient
of the Investopedia Top 100 Advisor and 2018 Exit Planning
Institute’s Exit Planner Leader of the Year.
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The Exit Planning Institute's Leader of the Year is awarded to a nominee who is a CEPA credential holder who has made a significant impact or contribution to the exit planning profession or overall community through innovation and influence and is viewed by the Exit Planning Institute as a thought leader, risk-taker and specialist while showing characteristics of collaboration.
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