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Financially Simple Bizcast

The Financially Simple podcast is your one-stop resource for small business owners. Gain unique insights into growing, refining, and selling businesses. You will hear ways business owners have reduced their tax liabilities, increased their income, improved office morale, saved for the retirement of their dreams, and more.
Host Justin Goodbread is a serial entrepreneur, award-winning CFP® (Certified Financial Planning professional), CEPA® (Certified Exit Planning Advisor), and CVGA® (Certified Value Growth Advisor) with years of experience guiding business owners from start to exit in their business.

Aug 23, 2021

In episode 373 of Financially Simple, Justin starts to look at the Exit Planning of your business strategy.

Whether you are looking to sell your business soon, or in twenty years time, it’s important to know the state of readiness of the business so that everything is in order and not a scramble to impress buyers. In this episode, Justin goes over the key aspects to consider when preparing to sell your business.

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00:45 - Is Your Business Exit Planning Ready?

03:01 - Valuation Expectations

06:11 - Do You Know What You’re Doing After Selling

09:08 - Shareholder’s Goals

11:42 - What is Going to be Sold

13:26 - Is the Business Consistent

14:59 - Are the Current Products or Services Attractive

15:45 - Credibility

16:40 - Branding

18:29 - Marketing

19:58 - Employee Management

24:12 - Financials

25:28 - Wrap Up




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Host Justin Goodbread, Certified Financial Planner, Certified Exit Planning Advisor, Certified Value Growth Advisor. He is a serial entrepreneur, author, speaker, educator, Investopedia Top 100 advisor, and business strategist with over 20 years of experience. Justin owns Heritage Investors LLC, a registered investment adviser with the State of Tennessee. Heritage Investors only transacts business in states where it is properly registered or is excluded or exempted from registration requirements. To learn more about our credentials and awards, please visit This material is for general information only and is not intended to provide specific advice or recommendations for individuals. To determine what is appropriate for you, please consult a qualified professional. The Financially Simple podcast provides information, guidance, and support to Small Businesses in the United States.