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Financially Simple Bizcast

The Financially Simple podcast is your one-stop resource for small business owners. Gain unique insights into growing, refining, and selling businesses. You will hear ways business owners have reduced their tax liabilities, increased their income, improved office morale, saved for the retirement of their dreams, and more.
Host Justin Goodbread is a serial entrepreneur, award-winning CFP® (Certified Financial Planning professional), CEPA® (Certified Exit Planning Advisor), and CVGA® (Certified Value Growth Advisor) with years of experience guiding business owners from start to exit in their business.

Mar 25, 2021

In episode 347 of Financially Simple, Justin talks to April Damron of Heritage Investors about their own Marketing KPIs.

Your Business’s marketing strategy can provide some insightful indicators that can be measured over time to determine the success of the strategy as well as business growth. In this episode, Justin and April go over some of the main KPIs for Marketing, highlighting the importance of tracking these indicators.

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00:45 - KPI: Marketing, with April Damron

02:59 - Tracking Indicators

04:45 - Marketing KPIs

08:41 - In-House and Out-Sourcing

09:41 - The Main Indicators

13:24 - Additional Indicators

14:15 - Summary



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Host Justin Goodbread, Certified Financial Planner, Certified Exit Planning Advisor, Certified Value Growth Advisor. He is a serial entrepreneur, author, speaker, educator, Investopedia Top 100 advisor, and business strategist with over 20 years of experience. Justin owns Heritage Investors LLC, a registered investment adviser with the State of Tennessee. Heritage Investors only transacts business in states where it is properly registered or is excluded or exempted from registration requirements. This material is for general information only and is not intended to provide specific advice or recommendations for individuals. To determine what is appropriate for you, please consult a qualified professional. The Financially Simple podcast provides information, guidance, and support to Small Businesses in the United States.