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Financially Simple Bizcast

The Financially Simple podcast is your one-stop resource for small business owners. Gain unique insights into growing, refining, and selling businesses. You will hear ways business owners have reduced their tax liabilities, increased their income, improved office morale, saved for the retirement of their dreams, and more.
Host Justin Goodbread is a serial entrepreneur, award-winning CFP® (Certified Financial Planning professional), CEPA® (Certified Exit Planning Advisor), and CVGA® (Certified Value Growth Advisor) with years of experience guiding business owners from start to exit in their business.

Oct 22, 2020

In episode 305 of Financially Simple, Justin introduces the topic of the Value Gap by taking a look at the five stages of Value Maturity of a business.

As a Small Business owner, your business is like the goose that lays the golden egg - the golden egg being the eventual pay-off of all the hard work you put into the business - but as Justin says, you need to keep that goose fed. In this episode, Justin goes over the five stages of Value Maturity before addressing the Value Gap, to help business owners assess where they are in terms of their goose laying that golden egg, or being cooked.

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01:09 - The 5 Stages of Value Maturity

04:04 - Identify

08:09 - Protect

09:46 - Build

12:08 - Harvest

16:14 - Manage

18:19 - Summary



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Host Justin Goodbread, Certified Financial Planner, Certified Exit Planning Advisor, Certified Value Growth Advisor. He is a serial entrepreneur, author, speaker, educator, Investopedia Top 100 advisor, and business strategist with over 20 years of experience. Justin owns Heritage Investors LLC, a registered investment adviser with the State of Tennessee. Heritage Investors only transacts business in states where it is properly registered or is excluded or exempted from registration requirements. This material is for general information only and is not intended to provide specific advice or recommendations for individuals. To determine what is appropriate for you, please consult a qualified professional. The Financially Simple podcast provides information, guidance, and support to Small Businesses in the United States.