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Financially Simple Bizcast

The Financially Simple podcast is your one-stop resource for small business owners. Gain unique insights into growing, refining, and selling businesses. You will hear ways business owners have reduced their tax liabilities, increased their income, improved office morale, saved for the retirement of their dreams, and more.
Host Justin Goodbread is a serial entrepreneur, CFP® (Certified Financial Planning professional), CEPA (Certified Exit Planning Advisor), and CVGA (Certified Value Growth Advisor) with years of experience guiding business owners from start to exit in their business.

Jan 16, 2023

Business owners are just wired differently than most people. We want to do things our way and we're willing to work twice as hard to make that a possibility. I've often said we're the only people in the world who will work 80 hours per week for ourselves so that we don't have to work 40 for someone else. But it takes a special kind of person to succeed in business. You've got to be tenacious and willing to charge hell with a water pistol.

Why do we enjoy such a challenging lifestyle? In this episode, I'm joined by Dr. Yvonne Kinney, a business psychologist who specializes in consulting business owners. Together, we look at what makes business owners tick, how to change our thinking so we can get out of our own way, and how to prepare for life beyond business!
This week on The Financially Simple Podcast 

  • The advantage of knowing what makes you tick (3:02)

  • Identifying strengths and making good decisions (4:44)

  • How a business psychologist can help keep you grounded (8:30)

  • Using psychology to motivate business owners into action (11:38)

  • Challenging past success for future gains (13:22)

  • What to consider when preparing for an exit (17:20)


Our Favorite Quotes: 

"Having an assessment instrument that can provide us some insight to which we can create a deep sense of awareness helps us, then, put some actions in place to either grow ourselves, learn some new behaviors, and perhaps let go of some habits and behaviors that aren't serving us so well anymore." - Dr. Yvonne Kinney


"As my mom used to say, 'Son, education without application leads to stagnation.'" - Justin Goodbread 


Connect with Dr. Yvonne Kinney:

Consulting Solutions

About the Financially Simple Podcast 
If you are looking for a podcast that speaks directly to the challenges and puzzles of running a business, you’ve come to the right place. The Financially Simple podcast was built for you. With over 400 episodes and counting, our host Justin Goodbread covers a broad range of topics, from starting a small business, to prepping it for sale, to growing your personal wealth. Justin’s combination of analytical skills, tough love, and a healthy dose of experience delivers practical ideas that will benefit business builders at every stage of their business journey.  

If you have questions, or comments for Justin, submit those at: 
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Financially Simple is a division of WealthSource Partners, LLC (“WSP”), which offers investment advisory and financial planning services. All investing involves risk of loss, including the possible loss of principal. Past performance does not guarantee future results and nothing in this podcast should be construed as a guarantee of any specific outcome or profit. All market indices discussed are unmanaged, do not incur management fees, costs and expenses, and cannot be invested into directly. Business planning services offered by WealthSource Business Advisors, LLC (“WBA”). 


This podcast is distributed for informational purposes only. The content of this podcast represents the views and opinions of Justin Goodbread and/or the podcast’s guests and do not necessarily represent the views and/or opinions of WBA, WSP or their affiliates or representatives. Statements made in this podcast are subject to change without notice. Neither WBA, WSP or their representatives, the podcast’s hosts or its guests have an obligation to provide revised statements in the event of changed circumstances. Statements made in the podcast are not to be construed as legal or accounting advice or as personalized advice of any nature. Listeners should conduct their own review of any statements made or strategies discussed and exercise judgment or consult with their own professional advisor to see how the information contained in this podcast may apply to their own circumstances.