Jan 15, 2024
Marketing is one of the eight key areas in business that can directly influence the intrinsic value of your organization. But how can you optimize your RIA’s marketing so that it can help you achieve your dream of an eight-figure exit?
In this episode, I discuss some of the indicators you can track to determine whether your marketing strategy is truly effective. Similarly, I explore some of the metrics that let you look at how each individual strategy is performing as part of your overall plan. If you’ve ever wrestled with marketing, don’t miss this episode!
This week on The Financially Simple Podcast:
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(00:50) Optimizing your marketing
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(02:02) Referral marketing
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(04:05) Seminar marketing & community involvement
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(09:01) Content marketing
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(11:23) Analyze each category’s performance individually
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(12:56) What should you track?
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(18:27) What is funneling?
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(23:24) Common marketing pitfalls in RIAs
Our Favorite Quotes:
“The key is to optimize your marketing specifically for your
practice, specifically for your clients, specifically for your
personality.” - Justin Goodbread
“You want to use data to drive us toward the efficiency of our marketing dollars. We want to achieve the best results!” - Justin Goodbread
About The Financially Simple Podcast
If you are looking for a podcast that speaks directly to the
challenges and puzzles of running a business, you’ve come to the
right place. The Financially Simple podcast was built for you. With
over 400 episodes and counting, our host Justin Goodbread covers a
broad range of topics, from starting a small business to prepping
it for sale, to growing your personal wealth. Justin’s combination
of analytical skills, tough love, and a healthy dose of experience
delivers practical ideas that will benefit business builders at
every stage of their business journey.
If you have questions, or comments for Justin, submit those at:
https://financiallysimple.com/ask-justin/
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Financially Simple is a division of WealthSource Partners, LLC (“WSP”), which offers investment advisory and financial planning services. All investing involves risk of loss, including the possible loss of principal. Past performance does not guarantee future results and nothing in this podcast should be construed as a guarantee of any specific outcome or profit. All market indices discussed are unmanaged, do not incur management fees, costs and expenses, and cannot be invested into directly. Business planning services offered by WealthSource Business Advisors, LLC (“WBA”).
This podcast is distributed for informational purposes only. The content of this podcast represents the views and opinions of Justin Goodbread and/or the podcast’s guests and do not necessarily represent the views and/or opinions of WBA, WSP or their affiliates or representatives. Statements made in this podcast are subject to change without notice. Neither WBA, WSP or their representatives, the podcast’s hosts or its guests have an obligation to provide revised statements in the event of changed circumstances. Statements made in the podcast are not to be construed as legal or accounting advice or as personalized advice of any nature. Listeners should conduct their own review of any statements made or strategies discussed and exercise judgment or consult with their own professional advisor to see how the information contained in this podcast may apply to their own circumstances.