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The Justin Goodbread Show

The Financially Simple podcast is your one-stop resource for small business owners. Gain unique insights into growing, refining, and selling businesses. You will hear ways business owners have reduced their tax liabilities, increased their income, improved office morale, saved for the retirement of their dreams, and more.
Host Justin Goodbread is a serial entrepreneur, CFP® (Certified Financial Planning professional), CEPA (Certified Exit Planning Advisor), and CVGA (Certified Value Growth Advisor) with years of experience guiding business owners from start to exit in their business.

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  2. Ways to Use FIT (frequency, impact, and trust) in Relationship Marketing with Luke Acree

Ways to Use FIT (frequency, impact, and trust) in Relationship Marketing with Luke Acree

Nov 28, 2022

Luke Acree is the President of ReminderMedia, an organization that helps businesses generate leads, develop repeat clients, and capture referrals. Under Luke’s leadership, ReminderMedia has expanded its product line to include turnkey social media management, digital magazines, email marketing, and analytics. He holds a Bachelor of Science degree in Computer Science from Longwood University and also. In addition to his responsibilities as President of ReminderMedia, Luke serves as the Vice Chairman for the Calvary Vision Church’s board of directors and hosts the StayPaid podcast, a show where he, his co-host Josh Stike, and their guests give listeners actionable sales and marketing advice that will help them live a life of freedom. 

 

Luke joins me today to discuss the pillars of building great relationships with clients. He describes who your company’s raving fans are and shares the key methods to creating more of them. He explains what makes Chick-fil-A an exceptional company and how billion-dollar companies like Facebook and Google leverage data to empower their marketing campaigns. Luke also highlights the value of building trust with clients, explains why you can’t make too many touchpoints with clients, and underscores how you can stay relevant through impact.

 

“When the unexpected happens is when you can turn somebody into a raving fan.” - Luke Acree

 

This week on the Financially Simple Experience:

 

  • Why marketing has a bad reputation among business owners
  • Luke’s background and what led him to become passionate about marketing
  • Reminder Media’s growth over the years and its specialty in creating raving fans
  • Empowering entrepreneurs to live a life of freedom
  • What raving fans are and how to create them
  • What makes Chick-fil-A special and how unexpected experiences create raving fans
  • How to create great, unexpected experiences in your business
  • The FIT methodology and a tactical tip for segmenting your client list
  • Building trust through accolades, client testimonials, and educational content
  • Delivering educational content through podcasting

 

Resources Mentioned:

 

Our Favorite Quotes:

  • “To build frequency, impact, and trust, you have to plan, enact, and continue the plan.” - Justin Goodbread
  • “You need to have marketing paramount; it should be leading and permeating every area of your business.” - Justin Goodbread
  • “The currency of business is relationships; the best businesses are the ones who can create great relationships.” - Luke Acree

 

Connect with Luke Acree:

 

About The Financially Simple Podcast
If you are looking for a podcast that speaks directly to the challenges and puzzles of running a business, you’ve come to the right place. The Financially Simple podcast was built for you. With over 400 episodes and counting, our host Justin Goodbread covers a broad range of topics, from starting a small business, to prepping it for sale, to growing your personal wealth. Justin’s combination of analytical skills, tough love, and a healthy dose of experience delivers practical ideas that will benefit business builders at every stage of their business journey. 


If you have questions, or comments for Justin, submit those at: https://financiallysimple.com/ask-justin/

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Financially Simple is a division of WealthSource Partners, LLC (“WSP”), which offers investment advisory and financial planning services. All investing involves risk of loss, including the possible loss of principal. Past performance does not guarantee future results and nothing in this podcast should be construed as a guarantee of any specific outcome or profit. All market indices discussed are unmanaged, do not incur management fees, costs and expenses, and cannot be invested into directly. Business planning services offered by WealthSource Business Advisors, LLC (“WBA”).

 

This podcast is distributed for informational purposes only. The content of this podcast represents the views and opinions of Justin Goodbread and/or the podcast’s guests and do not necessarily represent the views and/or opinions of WBA, WSP or their affiliates or representatives. Statements made in this podcast are subject to change without notice. Neither WBA, WSP or their representatives, the podcast’s hosts or its guests have an obligation to provide revised statements in the event of changed circumstances. Statements made in the podcast are not to be construed as legal or accounting advice or as personalized advice of any nature. Listeners should conduct their own review of any statements made or strategies discussed and exercise judgment or consult with their own professional advisor to see how the information contained in this podcast may apply to their own circumstances.