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Financially Simple Bizcast

The Financially Simple podcast is your one-stop resource for small business owners. Gain unique insights into growing, refining, and selling businesses. You will hear ways business owners have reduced their tax liabilities, increased their income, improved office morale, saved for the retirement of their dreams, and more.
Host Justin Goodbread is a serial entrepreneur, award-winning CFP® (Certified Financial Planning professional), CEPA® (Certified Exit Planning Advisor), and CVGA® (Certified Value Growth Advisor) with years of experience guiding business owners from start to exit in their business.

May 24, 2018

You know your product and/or service, and you know your customer. Justin looks at how you as a small business owner can increase your businesses sales performance by being an expert in the field, identifying the needs of your ideal customer, and more.

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00:30 - How to Increase Sales in Your Business

00:51 - A lesson from Coca-Cola

05:26 - The Two Facets of Sales

06:40 - Become an expert in your market

07:43 - Rank your targets

09:10 - Showcase your differences

12:24 - Craft your message to hit your targets

14:42 - Focus on existing customers

16:11 - Know your product life cycles

18:01 - Focus and streamline the conversion process

18:48 - Improving your Sales Team's performance skills

26:25 - Conclusion



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Financially Simple podcasts are recorded on:

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Neither Financially Simple, LLC nor its affiliates offer tax or legal advice. Interested parties are strongly encouraged to seek advice from qualified tax and/or legal experts regarding the best options for your particular circumstances. Justin Goodbread, CEO of Heritage Investors, LLC, a Registered Investment Advisor, is an Investment Advisor Representative who offers advisory services through Heritage Investors. The information contained within the podcast is for informational purposes only and not considered investment advice. Seek help from a competent Financial Advisor.