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Financially Simple Bizcast

The Financially Simple podcast is your one-stop resource for small business owners. Gain unique insights into growing, refining, and selling businesses. You will hear ways business owners have reduced their tax liabilities, increased their income, improved office morale, saved for the retirement of their dreams, and more.
Host Justin Goodbread is a serial entrepreneur, award-winning CFP® (Certified Financial Planning professional), CEPA® (Certified Exit Planning Advisor), and CVGA® (Certified Value Growth Advisor) with years of experience guiding business owners from start to exit in their business.

Oct 15, 2018

In episode 99 of Financially Simple, Justin goes over the Market Positioning of your Business.

Where does your Business stand in the market that it works in? What do your customers and potential customers think of the business? What do your competitors think? Justin considers these questions and asks, How is your Business positioned in the market?

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00:28 - Market Positioning

04:46 - How is the Business Positioned?

06:51 - Surveying the Market

08:08 - Internal Survey

09:36 - External Survey

10:19 - Putting the Steps in Motion

12:26 - Keys to Solid Positioning

18:42 - So, how well positioned is your Business?



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Neither Financially Simple, LLC nor its affiliates offer tax or legal advice. Interested parties are strongly encouraged to seek advice from qualified tax and/or legal experts regarding the best options for your particular circumstances. Justin Goodbread, CEO of Heritage Investors, LLC, a Registered Investment Advisor, is an Investment Advisor Representative who offers advisory services through Heritage Investors. The information contained within the podcast is for informational purposes only and not considered investment advice. Seek help from a competent Financial Advisor.