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Financially Simple Bizcast

The Financially Simple podcast is your one-stop resource for small business owners. Gain unique insights into growing, refining, and selling businesses. You will hear ways business owners have reduced their tax liabilities, increased their income, improved office morale, saved for the retirement of their dreams, and more.
Host Justin Goodbread is a serial entrepreneur, award-winning CFP® (Certified Financial Planning professional), CEPA® (Certified Exit Planning Advisor), and CVGA® (Certified Value Growth Advisor) with years of experience guiding business owners from start to exit in their business.

Oct 22, 2018

In episode 101 of Financially Simple, Justin looks at Branding as part of a Business’s Marketing Strategy.

The Branding of your business makes it clear to identify, recognizable, and conveys a message. Justin defines Branding and explains the Four Cs to consider when defining your business Brand.

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00:27 - Branding

01:44 - Branding in Business

04:00 - What exactly is Branding

05:57 - Branding sets expectations

07:06 - How to Brand your Business - the Four Cs

13:49 - So, how’s your Branding?



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Neither Financially Simple, LLC nor its affiliates offer tax or legal advice. Interested parties are strongly encouraged to seek advice from qualified tax and/or legal experts regarding the best options for your particular circumstances. Justin Goodbread, CEO of Heritage Investors, LLC, a Registered Investment Advisor, is an Investment Advisor Representative who offers advisory services through Heritage Investors. The information contained within the podcast is for informational purposes only and not considered investment advice. Seek help from a competent Financial Advisor.