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Financially Simple Bizcast

The Financially Simple podcast is your one-stop resource for small business owners. Gain unique insights into growing, refining, and selling businesses. You will hear ways business owners have reduced their tax liabilities, increased their income, improved office morale, saved for the retirement of their dreams, and more.
Host Justin Goodbread is a serial entrepreneur, award-winning CFP® (Certified Financial Planning professional), CEPA® (Certified Exit Planning Advisor), and CVGA® (Certified Value Growth Advisor) with years of experience guiding business owners from start to exit in their business.

Jun 15, 2020

In episode 271 of Financially Simple, Justin and Chris Steward talk about the 4% Rule of investing and why it’s a dangerous rule to follow.

For many Business Owners, an investment portfolio is a key to wealth creation and retirement. Justin and Chris discuss the 4% Rule of return, and why it’s not an accurate rule of thumb to follow along with the importance of seeking qualified advice when contributing to an investment portfolio for retirement purposes.

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02:02 - How Should Business Owners Adjust Their Plans Given The Dangers Of The 4% Rule

03:58 - What is the $5 Rule

06:02 - A Rigid Timeframe

08:35 - Sequence of Return Risk

12:58 - Rule of Thumb

17:17 - What Does All This Mean

20:33 - Conclusion

21:55 - Wrap Up




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Chris Steward




Host Justin Goodbread, Certified Financial Planner, Certified Exit Planning Advisor, Certified Value Growth Advisor. He is a serial entrepreneur, author, speaker, educator, Investopedia Top 100 advisor, and business strategist with over 20 years of experience. Justin owns Heritage Investors LLC, a registered investment adviser with the State of Tennessee. Heritage Investors only transacts business in states where it is properly registered or is excluded or exempted from registration requirements. This material is for general information only and is not intended to provide specific advice or recommendations for individuals. To determine what is appropriate for you, please consult a qualified professional. The Financially Simple podcast provides information, guidance, and support to Small Businesses in the United States.