Preview Mode Links will not work in preview mode

The Justin Goodbread Show

The Financially Simple podcast is your one-stop resource for small business owners. Gain unique insights into growing, refining, and selling businesses. You will hear ways business owners have reduced their tax liabilities, increased their income, improved office morale, saved for the retirement of their dreams, and more.
Host Justin Goodbread is a serial entrepreneur, CFP® (Certified Financial Planning professional), CEPA (Certified Exit Planning Advisor), and CVGA (Certified Value Growth Advisor) with years of experience guiding business owners from start to exit in their business.

Nov 7, 2022

Christopher Shea is the Chief Investment Officer at WealthSource Partners, a financial advisory firm dedicated to helping financial advisors thrive with business resources, innovative solutions, and ongoing support. Chris’s diverse career in the investment management industry includes security research, portfolio construction consulting, investment product development, and portfolio management. Before joining WealthSource, he was the Co-founder of CataMetrics Management, a firm focused on providing investment advisors with an integrated investment solution. He also served as the CIO of US Wealth Management and Vice President of Goldman Sachs. Chris holds a Bachelor of Arts degree in Economics from the University of Massachusetts Amherst in addition to a Chartered Financial Analyst designation.

Chris joins me today to offer advice on how business owners can invest. He shares his background in investment management and describes how he became the Chief Investment Officer of WealthSource. He discusses asset classes and why business owners need to invest differently from other kinds of investors. He also outlines his ideas on building a diverse portfolio tailored to a business owner’s unique needs and highlights why investing is all about patience.

“Good investing is about how you think about yourself, how you confront the world, and patience.” - Chris Shea

This week on the Financially Simple Experience:

  • Understanding company-specific risks and why business owners need to decentralize
  • Why publicly traded companies have lower company-specific risk
  • The Chartered Financial Analyst designation and how to earn it
  • Chris’s role and responsibilities as Chief Investment Officer at WealthSource
  • Why small business owners have high-risk businesses
  • Concentration risk and the value of setting aside cash reserves
  • Why business owners need to invest differently
  • Other asset classes to which business owners can diversify their holdings
  • Building a custom, diversified portfolio that will help small business owners de-risk and decentralize their businesses

Resources Mentioned:

Our Favorite Quotes:

  • “The lower the risk of a company, the higher the value.” - Justin Goodbread
  • “You need to have enough dry powder—cash reserves in your business and personal finance—to weather something like a COVID-19 pandemic.” - Justin Goodbread
  • “Everybody is different, but business owners possess a unique set of characteristics that, from an investment perspective, they would want to be mindful of.” - Chris Shea
  • “As we de-risk and decentralize ourselves through investing in various asset classes, we have to accept the notion that we’ll get boring returns; not all assets have to return at the highest possible number.” - Justin Goodbread

Connect with Chris Shea:


About The Financially Simple Podcast

If you are looking for a podcast that speaks directly to the challenges and puzzles of running a business, you’ve come to the right place. The Financially Simple podcast was built for you. With over 400 episodes and counting, our host Justin Goodbread covers a broad range of topics, from starting a small business, to prepping it for sale, to growing your personal wealth. Justin’s combination of analytical skills, tough love, and a healthy dose of experience delivers practical ideas that will benefit business builders at every stage of their business journey.

If you have questions, or comments for Justin, submit those at:

Connect with Justin:
Financially Simple newsletter

Subscribe Here:
Apple Podcast
Google Podcast
iHeart Radio

Let us know your thoughts about the show - please leave a review on iTunes to help others discover the podcast.


Financially Simple is a division of WealthSource Partners, LLC (“WSP”), which offers investment advisory and financial planning services. All investing involves risk of loss, including the possible loss of principal. Past performance does not guarantee future results and nothing in this podcast should be construed as a guarantee of any specific outcome or profit. All market indices discussed are unmanaged, do not incur management fees, costs and expenses, and cannot be invested into directly. Business planning services offered by WealthSource Business Advisors, LLC (“WBA”).


This podcast is distributed for informational purposes only. The content of this podcast represents the views and opinions of Justin Goodbread and/or the podcast’s guests and do not necessarily represent the views and/or opinions of WBA, WSP or their affiliates or representatives. Statements made in this podcast are subject to change without notice. Neither WBA, WSP or their representatives, the podcast’s hosts or its guests have an obligation to provide revised statements in the event of changed circumstances. Statements made in the podcast are not to be construed as legal or accounting advice or as personalized advice of any nature. Listeners should conduct their own review of any statements made or strategies discussed and exercise judgment or consult with their own professional advisor to see how the information contained in this podcast may apply to their own circumstances.