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Financially Simple Bizcast

The Financially Simple podcast is your one-stop resource for small business owners. Gain unique insights into growing, refining, and selling businesses. You will hear ways business owners have reduced their tax liabilities, increased their income, improved office morale, saved for the retirement of their dreams, and more.
Host Justin Goodbread is a serial entrepreneur, award-winning CFP® (Certified Financial Planning professional), CEPA® (Certified Exit Planning Advisor), and CVGA® (Certified Value Growth Advisor) with years of experience guiding business owners from start to exit in their business.

Jun 3, 2021

In episode 361 of Financially Simple, Justin continues the allegory of his fishing trip in relation to Business Owners setting out and seeking better waters.

If you’ve had to pivot, or change course and deviate from the business plan you had crafted, you will inevitably have to deal with some negativity and noise from the naysayers. In this episode, Justin shares his experience setting out to find better fishing grounds, and likens it to Business Owners and Entrepreneurs who are charting a new course, giving some guidance on how to succeed.

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00:45 - When You Leave The Shore, Expect To Hear Some Noise

02:30 - The Types of Noise You May Have to Deal With

13:29 - How to Succeed Despite The Noise: Visualize Your Dreams

17:34 - Value Endurance

19:15 - Mental Strength

21:45 - A Word of Caution

23:41 - Summary



Work with Our Team

The Reality of Change, by Fred Johnson and Paul Metler

Start with Why, Simon Sinek 


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Host Justin Goodbread, Certified Financial Planner, Certified Exit Planning Advisor, Certified Value Growth Advisor. He is a serial entrepreneur, author, speaker, educator, Investopedia Top 100 advisor, and business strategist with over 20 years of experience. Justin owns Heritage Investors LLC, a registered investment adviser with the State of Tennessee. Heritage Investors only transacts business in states where it is properly registered or is excluded or exempted from registration requirements. This material is for general information only and is not intended to provide specific advice or recommendations for individuals. To determine what is appropriate for you, please consult a qualified professional. The Financially Simple podcast provides information, guidance, and support to Small Businesses in the United States.