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The Justin Goodbread Show

The Financially Simple podcast is your one-stop resource for small business owners. Gain unique insights into growing, refining, and selling businesses. You will hear ways business owners have reduced their tax liabilities, increased their income, improved office morale, saved for the retirement of their dreams, and more.
Host Justin Goodbread is a serial entrepreneur, CFP® (Certified Financial Planning professional), CEPA (Certified Exit Planning Advisor), and CVGA (Certified Value Growth Advisor) with years of experience guiding business owners from start to exit in their business.

Jul 30, 2018

In episode 77 of Financially Simple, Justin outlines the strategic planning process.

Drawing up a strategic business plan can be a daunting task for many business owners - where to start, who to involve, and how to proceed. Justin explains his process, VMOSTA, and explains each step, as well as the who, when, and...


Jul 26, 2018

In episode 76 of Financially Simple, Justin introduces Business Planning 101.

As Benjamin Franklin once said, “Failing to plan, is planning to fail”. In this episode of Business Planning 101, Justin looks at the planning habits of most business owners and goes over the core fundamentals of having a business plan and...


Jul 23, 2018

In episode 75 of Financially Simple, Justin looks at the Dupont Formula and how it can be improved upon.

The Dupont Formula is a Return On Equity strategy, first applied in the early 1920’s. Justin examines this well established method, and updates it for the modern business world.

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Jul 19, 2018

In episode 74 of Financially Simple, Justin gives an overview of the eight key areas of business and the respective personality types of each.

When it comes to running a business there are eight identifiable areas of expertise, and with that comes different skillsets and suitable personality types for each area. Justin...


Jul 16, 2018

In episode 73 of Financially Simple, Justin looks at the key concepts of Value Growth.

There are various terms used in business that might be unfamiliar or confusing, and knowing the correct definitions of such terms is important for many reasons - not least, knowing the valuation of your business. Justin goes over some...