Apr 3, 2020
In episode 247 of Financially Simple, Justin talks to Gavin Baker of Baker Labs, about best practices for marketing while business takes a downturn during the COVID-19 pandemic.
As the COVID-19 crisis takes its toll on small businesses, it’s important to keep positive and maintain a presence in your sphere of business. Justin and Gavin look at scaling back on your marketing budget while keeping engagement with present clients and making connections to potential new clients for when the pandemic is over.
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TIME INDEX:
01:26 - Ask Justin featuring Gavin Baker: Small Business Marketing During the COVID-19 Pandemic
03:35 - Should You Stop Marketing?
04:32 - Maintaining Momentum
07:21 - The Bare Minimum
10:27 - Jump-Starting a Stalled Marketing Plan
14:32 - Targeting Top Clients
20:18 - Case Example
25:28 - Communication Coaching Tips
29:55 - Marketing Tips & Tricks Going Forward
33:54 - Summary
35:36 - One Piece of Advice
38:28 - Wrap Up
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RESOURCES:
Financially Simple Educational Website
Subscribe to the Financially Simple Newsletter
NEW Book: The Ultimate Sale - A Financially Simple Guide to Selling Your Business for Maximum Profit
Shoe Dog, by Phil Knight on Audible and Amazon
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BIO:
Justin A. Goodbread, CFP®, CEPA,
CVGA, is a nationally recognized financial planner, business
educator, wealth manager, author, speaker, and entrepreneur. He has
20+ years of experience teaching small business owners how to
start, buy, grow, and sell businesses. He is a multi-year recipient
of the Investopedia Top 100 Advisor and 2018 Exit Planning
Institute’s Exit Planner Leader of the Year.
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