Oct 22, 2018
In episode 101 of Financially Simple, Justin looks at Branding as part of a Business’s Marketing Strategy.
The Branding of your business makes it easily identifiable, recognizable, and conveys a message. Justin defines Branding and explains the Four Cs to consider when defining your business Brand.
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BLOG TRANSCRIPTION: BLOG: The Four Cs - Branding for Small Businesses
00:27 - Branding
01:44 - Branding in Business
04:00 - What Exactly is Branding
05:57 - Branding Sets Expectations
07:06 - How to Brand Your Business - the Four Cs
13:49 - So, How’s Your Branding?
Justin A. Goodbread, CFP®, CEPA,
CVGA, is a nationally recognized financial planner, business
educator, wealth manager, author, speaker, and entrepreneur. He has
20+ years of experience teaching small business owners how to
start, buy, grow, and sell businesses. He is a multi-year recipient
of the Investopedia Top 100 Advisor and 2018 Exit Planning
Institute’s Exit Planner Leader of the Year.
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The Exit Planning Institute's Leader of the Year is awarded to a nominee who is a CEPA credential holder who has made a significant impact or contribution to the exit planning profession or overall community through innovation and influence and is viewed by the Exit Planning Institute as a thought leader, risk-taker and specialist while showing characteristics of collaboration.
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