Dec 11, 2023
Oftentimes, as business owners, we take a wrong view of marketing. Because it isn’t foundational to the operation of our businesses, we view marketing as a luxury. However, if we see it for what it truly is—an investment—we can finally begin to measure the return on our marketing investments.
In this episode, I discuss how you can maximize the
ROI for your RIA firm’s marketing investment, paving the way for
the eight-figure exit. Additionally, I’m going to explore the
quantifiable and unquantifiable aspects of marketing, and how a
holistic approach yields the results that we often desire.
This week on The Financially Simple Podcast:
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(00:50) Business Owners See Marketing As a Luxury
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(02:55) The “Basics” Around Marketing
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(04:27) Two Key Metrics
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(07:03) Calculating a Break Even Point for Your Marketing
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(11:11) How Much Money Should You Spend On Marketing?
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(14:20) Are Your Marketing Efforts Increasing Your CLV?
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(17:22) The Unquantifiable Aspects of Marketing
Our Favorite Quotes:
“Most other industries spend a great deal more than 5%. The RIA
industry has been fortunate that we have had the market growing a
lot of our revenue over time, and it's caused us to become
complacent.” - Tim Kochis, DeVoe Special Advisor
“If you look at your marketing spend as, truly, an investment, then we can track ROI. We can quantify it.” - Justin Goodbread
About The Financially Simple Podcast
If you are looking for a podcast that speaks directly to the
challenges and puzzles of running a business, you’ve come to the
right place. The Financially Simple podcast was built for you. With
over 400 episodes and counting, our host Justin Goodbread covers a
broad range of topics, from starting a small business to prepping
it for sale, to growing your personal wealth. Justin’s combination
of analytical skills, tough love, and a healthy dose of experience
delivers practical ideas that will benefit business builders at
every stage of their business journey.
If you have questions, or comments for Justin, submit those at:
https://financiallysimple.com/ask-justin/
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Financially Simple is a division of WealthSource Partners, LLC (“WSP”), which offers investment advisory and financial planning services. All investing involves risk of loss, including the possible loss of principal. Past performance does not guarantee future results and nothing in this podcast should be construed as a guarantee of any specific outcome or profit. All market indices discussed are unmanaged, do not incur management fees, costs and expenses, and cannot be invested into directly. Business planning services offered by WealthSource Business Advisors, LLC (“WBA”).
This podcast is distributed for informational purposes only. The content of this podcast represents the views and opinions of Justin Goodbread and/or the podcast’s guests and do not necessarily represent the views and/or opinions of WBA, WSP or their affiliates or representatives. Statements made in this podcast are subject to change without notice. Neither WBA, WSP or their representatives, the podcast’s hosts or its guests have an obligation to provide revised statements in the event of changed circumstances. Statements made in the podcast are not to be construed as legal or accounting advice or as personalized advice of any nature. Listeners should conduct their own review of any statements made or strategies discussed and exercise judgment or consult with their own professional advisor to see how the information contained in this podcast may apply to their own circumstances.